Customer and Digital Experience Excellence

A research & publication project by img and the University of Mannheim

Most recent contributions

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The project short and crispy

img and the University of Mannheim are working together to examine and define the topic of Customer and Digital Experience Excellence (C/DXE) from a scientific as well as practical perspective, thereby creating a standard work on the subject. 

On this blog, results in forms of definitions, value creation potential, case studies or recommendations for action, are continuously prepared and published until they are finally concluded in the form of a book.

The transformation to a CDXE culture
mechanisms Thorsten Dirks mechanisms Thorsten Dirks

The transformation to a CDXE culture

Customer orientation, customer focus, customer centricity, the customer at the center. All buzzwords that can be found in colorful flyers in every company. Unfortunately, the reality is dramatically different, because companies always look inward first and foremost.

Weiterlesen

 

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