Customer and Digital Experience Excellence

A research & publication project by img and the University of Mannheim

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The project short and crispy

img and the University of Mannheim are working together to examine and define the topic of Customer and Digital Experience Excellence (C/DXE) from a scientific as well as practical perspective, thereby creating a standard work on the subject. 

On this blog, results in forms of definitions, value creation potential, case studies or recommendations for action, are continuously prepared and published until they are finally concluded in the form of a book.

Origins of the C/DXE Concept
what is cdxe Dr. Katharina Gawrisch what is cdxe Dr. Katharina Gawrisch

Origins of the C/DXE Concept

For the past decade, customer experience has enjoyed significant attention in marketing theory and practice, although the concept can actually be traced back as far as to the economist Lawrence Abbott in the mid twentieth century.

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